Description:
Black and white flier to advertise that there is a graduate leadership conference for graduates.
Process:
I created this design first by sketching out my ideas and brainstorming on what design I wanted to go with. I ended up choosing this design because I really liked the split look with the body copy and the picture. I designed it in Adobe InDesign and used the triangle look for repetition and rhythm on my page. I also used the same font from the title with the date, time, and place to show a form of repetition as well. I wanted to emphasis more on the Leadership Conference so I made that my focal point on the title. I also wanted a good flow with my flier so I made the picture big so that it would draw the audience to that and then the way it was set up is that they would look to the title next and then follow it around to get to the body copy. I was given a bunch of pictures and logos to use but I ended up using this picture and the small logo. I also worked with the white space and made sure I didn’t have too much and didn’t use up all the space given for the body copy.
Message:
I am trying to let recent graduates be aware of a special leadership conference the will be happening for them to be a part of so that they can better leaders.
Audience:
Graduates around the age of 21- 30.
Top thing learned:
I learned the importance of having white space and how to properly use it.
Title Font Name & Category:
Berthold – Sans Serif
Copy Font Name & Category:
Minion pro – Old style
Links to all the images in this project:
